Opening Remarks

Keynote Conversation with Bozoma Saint John

Hear about the innovative strategies Netflix uses to promote its programming and brand to audiences worldwide.

Vizio Transforming the TV Industry

For over two decades, Vizio has been staying connected with consumers, advertisers and content distributors through strategic and constant innovation. Mike O’Donnell, Chief Revenue Officer, Vizio will speak about the company’s transformative role in the TV industry and reveal its goals for the future.

The Trendsetters: Succeeding in the Disrupted TV Industry

A look at how the TV industry is racing to stay ahead of tremendous changes in how audiences watch programming through. How is TV being re-defined through content, design, audience experience, brand opportunities and more? What channels are gaining traction, across free ad-supported linear, subscription and ad-supported video-on-demand – and in what combination? What are current metrics to determine if a show is a hit - considering changing viewership patterns? Following huge audience spikes while quarantining, what is the TV industry outlook as society recovers from pandemic life? Trendsetters across the TV industry share tsheir strategies for success.

The Digital Music Money-Go-Round - Modernizing Compensation in the Streaming Era

An exploration into how creative talent face new challenges in managing their work as it extends across a complicated array of entertainment platforms. What are the best strategies for guiding compensation workflow for the creative community, ensuring ease, accuracy and transparency.

Marketers On the Rebound - Building Audiences Across Today’s Media Divide

Largely staying at home over this past year of the pandemic, audiences sampled a ton of new media and entertainment options to keep busy and their spirits up.  As marketing budgets rise to pre-pandemic levels with audiences returning to more of their normal lives, what is the smartest way to connect with viewers scattered across TV, social media, games, music and more? How are marketers assessing which media to deliver messaging – and what creatively is breaking through in this cluttered environment? Marketers, platforms and their partners talk about succeeding in today’s highly divided environment.

All the World’s a Stream: Fireside Chat with Sean Doherty, Sr.,  CEO of Wurl

A conversation about the opportunities and challenges of the global streaming TV business. As the connected TV (CTV) and free ad-supported TV (FAST) market accelerates faster than any previous iteration of TV distribution, how do content providers and channels maximize their viewership and revenue? In this session, we not only explore the ease and speed in which streaming services can be launched around the world, but also will reveal breakthrough innovations that help support discovery, retention and conversion rates. Doherty will unveil a brand new service from Wurl aimed at revolutionizing the CTV and FAST streaming business, creating a vastly better experience for consumers and a more profitable one for content companies of any size.

Making Marketing Personal - Creating Experiences in the Digital Age

More than ever before consumers are expecting content and marketing to feel personal. It’s no longer just about selling people on your IP or your platform, it’s about creating emotional connections and building relationships between consumers and brands in ways that feel authentic. In return, people develop a stronger loyalty to your brand and build a true, long-lasting connection. Alexa Levine, US Head of Entertainment at Snap Inc., and Trevor Kelley, SVP of Marketing Disney+, discuss how Disney+ is leaning into this behavior, and creating marketing programs that not only reach consumers, but create personal experiences that enhance their lives.

Storytelling in the Streaming Age

An exploration into what storytelling looks like in the streaming age – with more ways than ever to be creative across media platforms.  What is the right cadence to develop, produce, and release content for today’s fans, who increasingly want immediate access to content 24-7? What new entertainment formats are providing new inspiration for creative talent? What types of content – scripted narrative, user-generated, unscripted and more – are especially connecting with audiences? Leading creative executives, programmers and producers talk about how they are succeeding in today’s complicated but exciting entertainment landscape.